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MrBeast's team launched Feastables to compete with Hershey's in the $26 billion chocolate market, targeting parents buying for kids aged 8-12. The core strategy is getting shelf space in retail stores to make it an easy grab for families.
MrBeast's team launched Feastables to compete with Hershey's in the $26 billion chocolate market, targeting parents buying for kids aged 8-12. The core strategy is getting shelf space in retail stores to make it an easy grab for families.
We came up with this idea where we wanted to launch a snacks company and we wanted to build this content idea around launching the snacks company. Chocolate bars felt like the right category. It's a $26 billion industry. If you're a parent going into a store, it's like Hershey's is sitting here and Feastables is sitting here and you have an 8, 9, 10, 12-year-old son, daughter, like it's a no-brainer. You're going to buy the Feastables chocolate. I haven't even rounded first base yet to what this business opportunity is. Chocolate is the main priority and getting more space in retail.
