MrBeast personally straightens chocolate bars and rearranges shelves at Walmart stores. An investor who bought in at a $40 million valuation expected a passive founder but watched him drive to all 14 Walmarts between Washington, D.C. and Greenville, North Carolina, stopping at each one to fix product placement himself.
3 years ago, when MrBeast had launched Feastables, I had the opportunity to invest, I think at a $40 million valuation. I thought his involvement was going to be like, I create my content, my manager hands me this, buy this, smile. Ding! What I didn't realize, this guy was going to go so deep into the world of chocolate and end up knowing everything about chocolate and running this company like an absolute maniac founder. I was dead wrong. So I want to tell a quick story. He walks in, he's like, hey, you guys want to go to Walmart? We walk in, basically gives a like 10-minute masterclass on the chocolate industry. He's also simultaneously restocking the entire entire aisle. Some of the bars had fallen over, they were crooked. He straightens every single one of them out. He puts the right flavors in the right spots. One of the popular flavors was out, and so he takes out his phone and he's like, oh, I have a badge. And so he just badges into the back of Walmart and goes and gets the box himself and restocks it.
Apparently he flew to DC and had a connecting flight to North Carolina or something, and he was like, you know what, screw it, I'm driving from DC to Greenville, North Carolina. There's 14 Walmarts, I'm gonna stop at every single one of them to learn
