How Much @loganpaulvlogs and @ksiofficialmusic Makes From PRIME

Name: How Much @loganpaulvlogs and @ksiofficialmusic Makes From PRIME
Uploaded: 2023-08-09T18:33:42+00:00
Duration: 32 s
Channel: Sam Parr
Description: In this commentary, the speaker describes how Prime has become a status symbol among pre‑teen consumers, turning the product into a "clout piece" tied to…

9 Aug 2023 · 1 min

Watch on YouTube

0:32

In this commentary, the speaker describes how Prime has become a status symbol among pre‑teen consumers, turning the product into a "clout piece" tied to social media influence. Logan Paul and KSI are characterized not as operators of the business but as the primary marketing engine driving massive growth. The speaker cites an estimated $45 million in revenue for Prime in January alone and notes that, given Logan Paul’s history of varied ventures, this is likely his most successful. The speaker predicts the partnership will continue for a few more years before the founders potentially sell the brand.

Chapters

It became like a clout piece to hold a bottle of Prime. Like now these 10, 12, 13-year-old kids have to have it. Logan Paul and KSI came in, really is just the marketing engine. They don't do anything operationally for the business. It's grown an incredible amount. I can't remember what Logan said on one of his podcasts, but I think they did $45 million in revenue in January of this year. I mean, Logan's had a lot of different business ventures over the last 5 years. I mean, this one obviously is far and beyond the most successful. I would imagine they're going to want to continue to do this thing for another couple of years and then probably sell it.