Rob Dyrdek and Andrew Huberman created a premium supplement brand with input from elite trainers for the 49ers and Celtics. The industry is notoriously dirty, so they focused on clean products, but struggled to reach wealthy consumers willing to pay more. Huberman's promotion likely undercompensated him for what he could have charged.
I think the supplement industry is notoriously dirty. How did you actually go about creating the cleanest supplement? The people who helped develop it were all like trainers for the 49ers and the Celtics, right? The product backed that up, but it— we never found that level of media that could validate it to reach a large enough consumer base that would be willing to pay that extra amount of money until Huberman said to that audience, That was probably just a straight cash deal when you guys bought that ad spot, I would imagine, right? I'm not entirely sure what his deal is, but whatever it is, he got underpaid. Whatever it is, whatever it is, it was too little.
