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Peter created RXBAR in 2013 because he couldn't find paleo-friendly protein bars. Revenue went from $600K in nine months to $161M in year four. Kellogg bought the company for $600 million.
Peter created RXBAR in 2013 because he couldn't find paleo-friendly protein bars. Revenue went from $600K in nine months to $161M in year four. Kellogg bought the company for $600 million.
The RXBAR story. I think his name is Peter. He's obsessed with CrossFit. He's like, they don't sell any snacks that are paleo at the time. This is 2013. And he goes to his dad. He's like, Dad, do you know any investors? I want to start this bar company. And so he's like, okay. And he talks about he was not very good at school. And he's like, when I was failing with this business, I was comfortable. I was used to eating shit. It was not foreign to me. I'd been a failure already at school. So, okay, great. I'm bad at that. I'm bad at this. I just kept going. I didn't doubt myself. I didn't second guess it because I was so comfortable in that failure mode that every company starts with. So in the first 9 months, they did $600K. Then in the first year, they did $2 million. Year 2, $6 million. Year 3, they did $36 million. Wow. And then year 4, they did $161 million, and then they sold to Kellogg for $600 million at that point. Wow. Is that
