Ashley Flowers turned a weekly crime podcast into a $250 million company generating $45 million in annual EBITDA. She started with a volunteer gig at Crime Stoppers, launched Murder Monday as a radio show, then pivoted to podcasting after Serial took off. Chernin invested $40 million in what is now a 65-person operation.
This 36-year-old podcaster is making $45 million a year profit. It's insane. So this woman, Ashley Flowers, grew up loving mystery crime stories, so much so that she joined this place called Crime Stoppers to promote the organization. She says, hey, what if I create a weekly radio show called Murder Monday? She does it and she realizes like, hey, people kind of like this. And then she hears Serial podcast. That's cool. What if I do Murder Monday as a podcast? Now she's got 65 employees. Her business just raised $40 million from Chernin, valued the company at $250 million. And it has a reported or a rumored $45 million of EBITDA per year. Do you listen to true crime? Here's the I told you so part of this. Guess when the first time we talked about this? A year and a half ago? 2020. And it was an episode where you and Lance Armstrong are talking about your favorite type of podcast and you guys are geeking out about true crime. Sam and Lance Armstrong, the greatest cyclist of all time. Michael Phelps. Sam Geiger owns a bike and Lance Armstrong, greatest biker of all time.
