Steve Rinella built MeatEater from a website into a $100 million business by 2023. He started as a magazine writer, then launched a podcast network and media brand that expanded into e-commerce, product lines, and acquired companies like a duck-call maker. Books, podcasts, and content drove the revenue across multiple platforms.
Steve Rinella, he originally starts as a magazine article guy for Outdoor Magazine. His first book is about foraging. He wanted to write about how he went and hunted and foraged his own Thanksgiving dinner. The second book that he did is called American Buffalo, and it's this amazing book about him hunting buffalo and how the buffalo are really important to American history. It gets pretty popular. So then he creates this website called meat eater dot com. So Meat Eater starts as a series of podcasts. They have a show on this thing called the Outdoor— the Sports Channel, and it starts working out. Eventually, Churnin, they invest into it, and at At this point, MeatEater is a website where Steve Rinella blogs about outdoors. He publishes books under the MeatEater name. He has recipe books. However, they went and bought a bunch of brands. They bought a duck call business. They went and bought a clothing line. Now in 2023, they announced that they did $100 million in revenue from selling all of the products on meat eater.com, of which his kind of claim to fame, or at least where he gets a lot of the traffic from, is his books and then his podcasts and things like that.
