How Steve Rinella Made $100 Million

Name: How Steve Rinella Made $100 Million
Uploaded: 2024-03-08T01:34:19+00:00
Duration: 57 s
Channel: Sam Parr
Description: In this monologue, Sam Parr outlines Steve Rinella’s career trajectory from a writer at Outdoor Magazine to a bestselling author and media personality…

8 Mar 2024 · 1 min

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In this monologue, Sam Parr outlines Steve Rinella’s career trajectory from a writer at Outdoor Magazine to a bestselling author and media personality, culminating in the $100 million revenue milestone of his MeatEater brand in 2023. Parr notes Rinella’s first book on foraging a Thanksgiving dinner, followed by the acclaimed American Buffalo, which raised his profile. Leveraging that fame, Rinella launched meatEater.com, initially a podcast network and a TV show on the Sports Channel. After securing investment from Chernin, MeatEater expanded into e‑commerce, acquiring a duck‑call company, a clothing line, and publishing recipe books under the brand. By 2023, the combined sales of these products on meatEater.com generated roughly $100 million in revenue, with the core pillars being books, podcasts, and a diversified outdoor‑goods catalog.

Chapters

Steve Rinella, he originally starts as a magazine article guy for Outdoor Magazine. His first book is about foraging. He wanted to write about how he went and hunted and foraged his own Thanksgiving dinner. The second book that he did is called American Buffalo, and it's this amazing book about him hunting buffalo and how the buffalo are really important to American history. It gets pretty popular, so then he creates this website called meat eater.com. So Meat Eater starts as a series of podcasts, They have a show on this thing called the Sports Channel, and it starts working out. Eventually, Chernin, they invest into it. And at this point, MeatEater is a website where Steve Rinella blogs about outdoors. He publishes books under the MeatEater name. He has recipe books, he has podcasts. However, they went and bought a bunch of brands. They bought a duck call business. They went and bought a clothing line. Now in 2023, they announced that they did $100 million in revenue from selling all of the products on meat eater.com, of which his clothing claim to fame is his books and then his podcasts and things like that.