Moiz Ali, a Harvard grad, built Native Deodorant from zero to $30-40 million in revenue in 18 months using cheap Facebook ads, then sold it for $100 million in cash. He picked an underserved category and nailed the unit economics.
Moiz Ali started a brand called Native Deodorant.
He went to Harvard and he had a small e-com startup that he sold for like $4 million or something like that. So very promising, but still like, well, he was young and he's like, what am I going to do? He was looking for something to sell. He thought mattresses. He thought a few other things. Eventually he landed on deodorant. He learned how to use Facebook ads and in a very short amount of time scaled his deodorant business from $0 to $30 or $40 million in revenue in literally 18 months. Eventually sold it for $100 million in cash in like 24 months. Why did he do that? One, he picked an interesting category.
Category, but he was doing something that not a lot of other Harvard graduates, smart people, were doing at that time. On Facebook, you could get traffic for very cheap, you could get sales for very cheap, and he was able to build up a consumer base at the right place at the right time.
Basically, by the way, I saw his sheet. I think he was spending $4, and the each customer to acquire was then spending $16 with him. So it was like a money-making machine.
