René and his co-founder bought three top children's YouTube channels—Cocomelon for $103 million, Blippi for $70 million, and Little Baby Bum for $65 million—with $400 million raised in equity and debt. They sold the combined portfolio for $3 billion, a 10× return. René himself made about $300 million.
Do you know what the most viewed YouTube channel is? The obvious answer would be MrBeast. MrBeast? Number 13? Why are we talking about number 13? I'm talking about number 1. I don't. Cocomelon. Cocomelon. Yeah. What happens is there's this guy, Rene. He said of the top 100 most viewed children's bands online, none of them were owned by big studios. They raised about $150 million. They go and they buy Cocomelon for $103 million, $70 million on Blippi, and then Lil Baby Bum was the third big one that they bought, and they did that for $65 million. And so they raised about $400 million in total equity and debt to create the three billion exit. So like a 10x return roughly on the capital that they used to buy these channels. And the founders of this thing, René, makes $300 million for this 4 years of work. His co-founder makes $300 million. The head of M&A made $60 million and the CFO made like $20 or $30 million.
