Lap of Love runs an at-home pet euthanasia service that dispatches local vets to owners' homes. The company serves about 10,000 customers monthly at roughly $600 per case, generating hundreds of millions in annual revenue. They've dominated the market by controlling local search results and Yelp listings in every city.
Google at-home pet euthanasia. I'm not Googling that. Okay. Bad karma. So lapoflove.com is the website. And here's how this business works. They are like the call center and they dish it out to a local vet who does what they need to do. They put out a press release that said that they are getting 10,000 customers a month and they charge, I think, $600. If you do the math, this business is making hundreds of millions of dollars in revenue, of which they split with the vet. I was like very happy with my service with these guys. How'd you find out about it? It's word of mouth. We were like, look, this is horrible. I don't want to do this. And they're like, well, I use this service and you're like, oh my God, that's so much better than the alternative. And that's how we found it. It was amazing how this company just owns the entire space. They just own the Yelp pages in every city. So it will be like At Home Pet Euthanasia in New York, in Nashville, and they grow entirely through local search.
