A founder scaled his company to $800 million in seven years using an unconventional growth hack: a ten-person team in Pakistan played mobile games and logged every ad they saw to build a lead-generation database. He says his drive came from wanting to build something large and impactful, not from chasing wealth.
Within 7 years, you guys were doing a million a day in revenue. Yeah, about hundreds of millions in revenue. And then you sold it for 800? Yeah, kind of in that region. One of our hacks we did is we actually had a team of 10 people in Pakistan, and they had one job, just play mobile games. And whenever you see an ad, write down what the ad was advertising and what ad network was using it. And so they basically built us our lead gen database by playing all the games. When I think back, a trait I notice in many entrepreneurs, and I observed in myself is I felt like people kind of didn't respect me, just kind of thought I was a joke or whatever. And I kind of felt inside like, I think that I can build something successful. I didn't aspire to be super rich or anything, I just wanted to build a big company. And I think if you're going to try and build a billion-dollar company, you have to have a drive about why you're doing it. For me, the conclusion I came to was, where can I add impact? And that looks like setting up some charities. That is success for
