Publishing original content attracts the right people and creates opportunities. An 18-year-old intern became a millionaire after posting a stock analysis that caught an influential investor's eye. Focus on being known well by a small, high-quality audience instead of chasing mass popularity.
If I was 25 again, I would be creating content, not because I think I could create a big audience. What I would be trying to do is publishing my thoughts in order to hopefully have a small group of people who are interesting think that I'm interesting. Content is an amazing way to create luck. So luck is not something that happens to you. It is something that you can create and increase the odds of happening in your life. My 18-year-old intern became a millionaire. One of the reasons why is because he wrote an analysis about a stock and then someone interesting followed him because of that. And that became a lunch and then that guy became his investor. And like all this series of events played out because he was putting his thoughts out there on the internet. I always say you don't want to be well known, you want to be known well. So I would not be trying to be popular and get the biggest audience possible. I would be trying to put my original thoughts and most unique analysis out there so that the right people find me, the people that I want to be known well by, because that's how new opportunities are going to happen.
