Madison Reed hit $150 million revenue and a $500 million valuation by selling hair color direct to consumers. The playbook: find a product angle (easier, less messy, gentler), then use TikTok creators to build trust. Each generation buys where it watches, and the next wave of hair-color sales lives on short-form video.
Madison Reed has built a real empire around hair color. $150 million in revenue. Valuation, something like $500 million plus. I think you could do a new Madison Reed on TikTok. Same idea. Maybe you have some new novel angle. Maybe it's that it's easier to apply, less messy in your cleanup, less harsh chemicals so it doesn't damage your hair the same amount, whatever. Come up with your reason why this is new. Build the brand off of TikTok with creators who are gonna use the product, build trust, build your brand, because always gonna be a new generation. Whatever media they consume is where you need to be in order to sell that. Remember like Touch of Gray? They did it on TV. Ads, and then Madison Reed did it with Facebook ads. Whatever the next generation is, they're probably going to get sold to over TikTok and Instagram Reels.
