A tree-trimming contractor pivoted to building multipurpose sport courts branded as "Backyard Funhouse," charging $30K per project instead of the typical $50-60K contractors quote. He sources subcontractors himself to cut costs and is already getting leads through Facebook ads, turning $1K tree jobs into $30K sales.
3, 5 years ago, everyone was getting pools out here, but now it's all about sport courts. Multipurpose slab of concrete that you can put tiles down on, or you can paint lines on it, and you can do multiple sports on the same thing. So you turn your backyard into some fun. We just got a, a sport court this year, and I got a bunch of quotes, $50,000 to $60,000. I can't do that. So I start getting quotes for, from subcontractors, going on Facebook Marketplace, looking for a concrete guy, a painter. Long story short, I got quotes to do all of it for about $30,000, half. So then I started thinking, okay, there's a business here. Took my tree trimming company, we're going We're going away from trees with a $1,000 average order value and we're going full-time sport court. Oh my gosh. It's called Backyard Funhouse because we're selling the dream. I've seen this a bunch because I was house hunting. It became a wow factor for certain houses that we were looking at. I'm already generating leads for it. This isn't just hypothetical. Where are the leads coming from? I mean, where do all leads come from, Sam? Facebook. That's it. It's all meta, right?
