50 Cent's record leaked online and he panicked, but instead of fighting it legally, he staged a dramatic tantrum, smashing a TV on camera. The theatrical outburst turned the leak into a publicity moment that dominated online conversation, showing how to flip a crisis into an advantage.
You and 50 Cent, I mean, I couldn't think of two more opposite people culturally. That's exactly why you do something like that. I was with him for about 6 months and I witnessed some very interesting things. I remember he was on a phone call with a female celebrity whose name I will not mention, and I was going, man, this guy is a seducer. He is really good at it. I remember once he was about to drop a, a record and it got leaked onto the internet. Everybody was freaking out. We're gonna take a lawsuit, we're gonna bring them to court. And he goes, no Oh man, this is the best thing that ever happened to us. We're gonna create this story that 50 Cent freaked out and was so angry and so upset he took the big screen TV off the wall and he broke it on the ground. It was total theatrical. Instead of 50 reacting and getting all upset, which made him look weak, he turned it around and made it about him and his anger. And that's the only thing people could talk about on the internet.
