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The hook matters more than the idea itself. Open with power words, high-impact terms that grab attention in the first second. Sometimes you reshape your whole idea to fit a stronger hook.
The hook matters more than the idea itself. Open with power words, high-impact terms that grab attention in the first second. Sometimes you reshape your whole idea to fit a stronger hook.
What is the most important part for a video to pop off?
The hook. The hook is so important that sometimes I figure out the most viral hook isn't the most viral idea. So then I have to come back to the idea and change the idea based on the hook.
What is the tactical process you take?
Power words should be the first thing that starts the video.
What's a power word? What do you mean?
Power words are things that will instantly hook people that are very strong words such as free, $0, stole, or any like crazy word. And the reason I say that is because I see a lot of people start their videos with, this is, I'm out. This is, is not telling me anything about the video. I actually scroll because it's bad. As opposed to if someone says free chicken sandwiches all weekend, I'm in. Where are these free chicken sandwiches? I was in the moment you said free. That's the number one thing. You want your hooks to start with power words. The second thing is you want it to be progressing the video. The reason why this is, is also bad is because it is just saying a statement. It is not doing anything. This is blank. Doesn't tell me what you're going to do. It's just telling me a statement.
