Meat smoking is a massive market where Traeger dominates with $1,000-$1,500 smokers and $50-$100 monthly pellet subscriptions. Tens of millions watch Nashville and Texas creators teach smoking techniques, yet no one has built a real competitor. A new high-end smoker with a pellet subscription could capture billions.
It's a fucking pain in the ass. I've got friends that will wake up at 4 in the morning to get their brisket started. Anything that's a huge pain in the ass that people do, there's a shit ton of money there. There's a couple big brands in smoking. Traeger's the one I have, and these pellets— Traeger gets you to buy the $1,000, $1,500 smoker, but then also you're spending $50 every time you smoke meats because you're just spurting these pellets. There's a lot of meat smokers influencers out there. These lads in Nashville, guys in Texas, and literally it's like how to smoke a ribeye, how to smoke a brisket, and they have tens of millions of views, and they're all kind of sophisticated They have these rubs that you put on your meats, but none of them are taking big swings. None of them are building the Traeger competitor. I want to build the Traeger competitor, sell the $1,500 product, sell the $50 a month, $100 a month pellets, and build the next Traeger, which I think is a multi-billion dollar brand.
