Sam Parr spent $10 million building Flow, a project-management app meant to compete with Asana, only to watch it fail. He compares fighting a well-funded incumbent to a small nation battling a superpower. The loss taught him not to underestimate how much money a competitor can spend.
I lost $10 million. A lot of people know the story of Flow, the project management software that I built, where I basically poured $10 million into it because I was competing with Asana and didn't understand the dynamic of you're fighting an army that has unlimited budget. It's like Fiji fighting the United States, and I'm going like, I'm going to win this. It's ridiculous. And so I lost $10 million doing that, and that was a great lesson, but incredibly painful. And I wish someone like me had tweeted and I could have read it instead of losing all that money.
