In this conversational YouTube segment, host Sam Parr and an unnamed co‑speaker examine the claims and reputation of Sam Ovens, the founder of Consulting.com. They outline Ovens’ business model—a series of high‑ticket online courses (ranging from $2,000 to $10,000) that teach aspiring consultants how to start and scale their own firms, with upsells to more expensive mastermind programs. The duo discuss reported financials: Ovens allegedly grew Consulting.com to $30 million in revenue, later claiming $800 k in a single month with $60 k in expenses after cutting back on massive Facebook ad spend (previously $50 k per day). They question the sustainability and growth potential of such a model, compare it to other creator‑driven revenue streams (e.g., a paid newsletter earning $50 k/month with minimal costs), and note Ovens’ recent pivot to a new platform called Skool, positioned as a Facebook‑Groups alternative. Throughout, they wrestle with Ovens’ personal image—initially skeptical, describing him as “odd” or “Patrick Bateman‑like,” but later conceding he may be a legitimate entrepreneur. The conversation ends without a definitive verdict, leaving listeners to consider whether Ovens’ high‑margin, ad‑driven course empire is genuine or a façade.
Chapters
There's this guy named Sam Ovens. You know Sam Ovens?
Sam Ovens? Uh, is this the, uh, very like slick-backed hair guy? Uh, what's his thing? Consulting.com?
So he— all right, so this guy named Sam Ovens, he rubbed me the wrong way for a long time, and looking back, I think I was actually wrong and he seemed like an all right guy. So he had this website called consulting.com, which if I had to put it at its worst, it was basically a course that was like $2,000 to $10,000 that taught you how to start a business. At best, it's like, like it's an accelerator. And the reality is it just like is a way to like, it's like a community and a course on starting a company. And he scaled it to like $30 million in revenue and It was just him and he hired all these people and built this office in New York and he was posting on social that they're doing $50 or $60 million in revenue. And then he vanished and he had a YouTube video come out today that says any, and he just says, I'm back. He's like, for the past 2 years I hated life. We scaled too quickly. And so we were spending like $50K a day on Facebook ads and we weren't even making that much profit. So I decided to change everything. And over the last 2 years we've crushed it. He goes, for example, in January, Uh, this course, he goes, we got rid of like, there was 3 courses. Now we only sell 2 or 1. And last month in January, we made $800,000 in revenue and our expenses, which includes payroll and buttons, paid ads was $60,000. And so basically this guy, and then he launched this new company called Skool, which is basically like a Facebook groups alternative because when he was launching courses, he was like, these stink. So that is a different story. That's actually cool. But this course business, this guy has now. Basically, let's just times it by 10. So $8 million in revenue with $600,000 in expenses. Is that nutty or what? Is that crazy?
Yeah, but it depends. Is that sustainable? And also, is that going to grow? So for example, I know—
I don't think it's going to grow, but I think it could be sustainable.
When I did the like all-access pass, it was like I was making whatever, $50K a month off of the newsletter, a paid newsletter, making $50K a month. What were my expenses? It was like, you know, $300 a month for ConvertKit. Uh, you know, like a VA for $500 a month, whatever. So it looked nutty, but like, that's because I had an audience so I could just sell into that. If I wanted to grow it, I would have had to like, you know, my expenses would have had to gone way up, right? You know, like, so it depends where— yeah, maybe his ad spend is really low now. Is that because his ads are ultra efficient or is because he had a lot— a big list?
No, they said that they don't, they don't spend ads anymore, but previously they had spent millions and tens of millions of dollars of ads. So the website definitely already has Yeah.
Uh, traffic.
Traffic. Yeah.
So yes, it's not like I talked to somebody who worked there, um, pretty early on. So I was like, is this guy legit? They go, he's legit. He's good. Um, they're like, he lived in New Zealand or something like that. He's a digital marketer. Uh, then he has consulting.com, which is basically like they had a course, they had a consulting accelerator, and they're basically teaching people how to start their own business, their own consulting business. And, uh, they said, they told me at the time that there was like $10 million of free cash flow a year. And they said that, um, they, it was about $30 million or something in revenue. And they said like half of that, so like $15, $16 million was coming from one product, which was a $2,000 or $3,000 course about how to start your own consulting business. And then from there they upsell you into the $5,000 course about how to create a course. And then, uh, once you get to $500,000 in consulting revenue, then you get to join a mastermind that will help you get to a million dollars plus. And that'll cost you $25,000 or $50,000 or something like that. And so that was their, you know, that was their model. But, you know, half of it was coming from that kind of like entry-level $2,000 to $3,000 course, um, where they like kind of sell you, close you on the phone to like get you to buy the course, which is—
Yeah, I went through the funnel to like, so I got 'em to sell me online or to do the phone call. And I was like, I want, I wanna figure this out. Oh, it's great. And it's pretty good, man. And I gave the guy a hard time cuz he's just kind of weird. He just comes off serial killer, kind of Patrick Bateman. He's kind of like the Patrick Bateman of our friend Jack Smith, like the American Psycho version of our friend Jack Smith. And so he's like just like a little off, but that's actually really incorrect of me to say because I don't— I think he's just an oddball, which is totally—
I don't know the guy.
Yeah, I don't know him, and I think that my judgment is just totally wrong. I think he's an alright guy.
Yeah, I think it's wrong because it's all based on his haircut.
No, I watched a lot of this guy's videos and I was like, something is off here. And I— he was, he was aggressively selling. He was the type of guy where he's selling like a private jet, uh, like a video on a private jet, right? So that's not wrong, but it's, it's, it's, you know, your cousins with the wrong, um— and so I think that, that it was just kind of odd.
