Goldfish is a children's swim lesson franchise doing $600 million a year across 300 locations, averaging $2 million each. The business frames swim lessons as play and development, not just instruction. This is apparently the first time anyone's covered it on YouTube or audio.
Have you ever heard of Goldfish swimming classes? No. It's a franchise that I'm pretty sure does about $600 million a year in revenue.
At Goldfish, swim lessons are more than swimming. They're a time for kids to play, learn, and grow into happy, healthy little humans.
It's a children's swim class. Each location does like $2 million in revenue, and they have something like 300 locations. It's literally the first time this has probably ever been talked about on YouTube or in the audio format. I'm breaking grounds here.
Okay, Jackie Robinson.
Is there a Hall of Fame for things like Please, because I would be in it.
