Three creators break down why the Shadow Work Journal sold over 100,000 copies on TikTok, then sketch a plan to build their own self-help journal. They'd spend nine months and $250,000 seeding it on TikTok, modeling it after Tony Robbins and Mark Manson, aiming for millions in sales.
One of the top-selling products in the last year is something called the Shadow Work Journal. Oh, I've seen this.
I have seen this.
This journal on TikTok has sold over 100,000 copies. People on TikTok, they'd have the book open, they'd be like, I gasped when I read this line.
I always feel like I'm the invisible one. Isolating is how I managed to escape.
And then they'll read you this like kind of heavy emo-ish quote from this journal. I release the feeling of guilt, hurt, and And then it's like, I finally figured out my true shadow.
You don't have children yet. You are at a huge advantage to overturn childhood traumas so that you're not repeating these patterns with your own kids.
I think today, if I were to write a modern-day version of Tony Robbins's book, Unleash the Power Within, or Mark Manson's book, The Subtle Art of Not Giving a Fuck, and I just pumped 9 months and a quarter million dollars of effort into seeding it on TikTok, I think I could have bestseller. I think I could sell millions of copies of a book.
