LaVar Ball turned down Nike and Adidas to start Big Baller Brand, a risky move that flopped due to poor execution. But the speaker argues the strategy was right: if he'd built it around LaMelo, who became a real NBA star, it could have worked. Michael Jordan should have done the same.
There's a guy in the NBA who gets made fun of for this, which is this guy, LaVar Ball. He has 3 sons. All 3 wanted to make it to the NBA. And this guy's this like loudmouth guy. They got a reality show around them because they're sort of like the basketball version of the Kardashians. There's 3 brothers, kind of an overbearing parent who is like architecting their business strategy. The guy was going to get picked second in the draft and Nike offered him a contract, Adidas. And instead he created Big Baller Brand, you know, Triple B. He created his own shoe line and like the shoes kind of suck. He didn't have the full business plan and people were making fun of him for like, oh wow, you turned down a guaranteed $10 $1 million from Nike to like launch this thing. Actually, that was the right move. Now maybe his execution was slightly poor, but that was actually the right move. And a lot of these NBA players would have been better served had they done that themselves. And actually now that would have worked because the youngest brother, he was kind of like a fuckboy a little bit, had a diamond grill, had like a Lambo at 15, and he was kind of off the reservation. He actually turned out to be the best one. He's actually a star player. And if they had kind of built it properly around him, it probably would have done a lot better.
