Michael Sonnenfeldt Discusses Selling Your First Company With Sam Parr and Shaan Puri

Most people who sell their first business have no idea that it feels like having the rug pulled out from underneath you. You see a big dollar amount and you're so focused on the sale that it's the everything else that's kind of the shock. Most important one is the momentum or the platform that you don't even realize how valuable it is. Before you sell, you really have to think about not just the pros, but the cons, particularly in an environment like today. This year, in a low interest rate environment,