MrBeast's $3.5M Squid Game video, fully funded by Brawl Stars, reached 130 million views. That's cheaper than a Super Bowl ad and comparable to one day of Facebook spending for the game, but delivered vastly more reach because it was a 20-minute video instead a 30-second spot.
The video got about 130 million views. He spent $3.5 million on it, I believe, fully paid for by Brawl Stars. For Brawl Stars, $3 million is probably one day of ad spend on Facebook. Paid half the cost of a Super Bowl ad, got more viewership than a Super Bowl ad because you get 130 million people. The video is like 20 minutes long versus a 30-second clip. If I'm MrBeast, I would have said to them, also, I'm going to keep YouTube ads on this and I get all of it. So you get disproportionate prizes when you go fish in a part of the pond that nobody else is fishing because everyone else thinks the water is too deep. Deep and it's too scary over there. The rewards are like disproportionate even to the effort and the work that goes in.
