MrBeast isn't just a YouTube star but building a full media company like Disney. He's creating original IP through recurring characters and a chocolate brand tied to prize experiences, with plans to produce content for Netflix and other streaming services.
Today, if MrBeast is like, you know, the number one YouTube creator, 5 years from now, do you think he's still the number one creator on YouTube? I think he's probably the number one online digital media company. When we sat with him in our last interview, he has a ton of aspirations to make content for Netflix. MrBeast is a content studio. We don't know if we're not looking at the next Disney or Paramount or, you know, some massive studio that can build IP and monetize it in different ways. They built a chocolate brand that operates kind of like a game show. You can win stuff when you buy the chocolate, right? So it's like, okay, that looks and feels really similar to like a Disney and a Mickey Mouse, they have that skill set. They can probably replicate that. And as you look at their cast of characters, you know, there is a cast of characters there that can be built out. There is more IP that can be built out. It's like build IP, connect product to it. Right.
