MrBeast launched country-specific YouTube channels for Brazil, the Philippines, and Indonesia, each dubbed by local voice actors like Brazil's Spider-Man voice talent. At roughly $5,000 per market, the familiar voices drive strong engagement and accelerate international growth.
Have you heard about what MrBeast does? First, he exploded his growth by just being one of the few American YouTubers to like create his Brazil page, create his Philippines page, create his Indonesia page. He created separate accounts for all those, localized them, hired somebody who speaks the language. When we were over hanging out with him, some lady walked in speaking Portuguese and I was like, yeah, what the hell's going on? And he's like, oh yeah, she manages like my whole page for Brazil. You have to have somebody who speaks the language and knows it. And then what they did was we dub it, but we hire voice actors. I'm like, you can use AI. He goes, yeah, yeah, I'm sure you can. But like what we do is we go and we find the guy who did the Spider-Man voice in Brazil, and he does my dub for pretty cheap. And then every comment is, holy shit, it's Spider-Man! Yeah. And like, he's getting crazy engagement because they're like, that's Spider-Man! And he's like, yeah, it cost me like an extra 5 grand, but like, look at what it did to my page.
