MrBeast predicts Prime, the energy drink co-founded by KSI and Logan Paul, will reach a $20 billion valuation. The speaker, experienced in CPG deals, doubts buyers will wait that long. They imagine Coca-Cola offering $5.9 billion and wonder if KSI and Logan would take it or hold out for more.
Prime is definitely like a 2, 3, 4, 5, 6, 7 billion. I talked to MrBeast and he was like, 20 billion is where Prime is going. I never underestimate Jimmy's foresight because he's great. I've known him a long time, but just being in M&A at CPG levels, my intuition is that they won't be patient enough to get to that big of a number. They're pretty young too, though. Like I said, shit changes. It's all kicks and giggles and we're going to 20 until you fly to Atlanta and Coca-Cola actually offers you 5.9 and you've got to sit there as KSI and Logan. Okay, if we say yes, we can do this right now. And then in 24 months, Start a shampoo or a deodorant and sell it to ducks.
