Sam Parr keeps five go-to collaborators on speed dial, each strong in a different area like thumbnails or titles. He calls the loud idea generators his "shotgun" and the quiet sharp thinker his "sniper." A small, complementary team solves problems faster than brainstorming alone.
If you really want to come up with like great ideas, you need to surround yourself with other very creative people. I have at least 5 people that I, if I really needed to solve something, I would call, I'd fly them down. It would be boom, boom, boom, boom, me in the middle. And we could solve anything like creatively in terms of virality or anything like that. Like one's good with thumbnails, one's like the smartest guy I've ever met when it comes to titles. Another, he's just a fucking freak and he says the craziest stuff, but it's very like inspirational. And so you need like that like shotgun that's just constantly shooting out stuff. And then like another guy, we would describe him more as like a sniper. Like, he's not gonna say much, but when he says it, you're like, "Dang, that's good."
