A TikTok Shops operator making tens of millions a year ignored most of the speaker's advice but zeroed in on one thing: the hook, the first three seconds of a video. He wrote it down and said it could transform a business. Watch what successful people pay attention to.
So I was talking to a guy who also is doing tens of millions this year on TikTok shops. I said something in passing. I was like, oh yeah, I saw this TikTok that had this hook. The hook being like, you know, the first 3 seconds of the video. I was like, oh, I thought that was a great hook. And like, I had been talking to this guy for 3 hours. I thought I had said 50 interesting things by then. He didn't flinch at any of the 49. But on this 50th one, he immediately goes, wait, wait, what was that again? And he takes out his notebook and he writes it down. He's like, did you tell your friend that they should do this? You should definitely tell your friend that they should do this. And I was like, I don't know. I just thought it was just a silly TikTok. And he's like, no, no, no, that's not a silly TikTok. He goes, one hook like that can make your whole company. It was a great lesson that actually I saw 5 times during the trip, which was when you meet a really interesting or successful person, pay attention to what they pay attention to.
