Mark's Daily Apple, a paleo blog, became the launchpad for Primal Kitchen, a line of sugar-free condiments. Kraft bought the brand for around $200 to $300 million. Mark kept the blog and its audience, the real asset that made the whole thing work.
Primal Kitchen, the sugar-free ketchup company that I like. So this guy named Mark has a health blog and he starts selling ketchup and he sells that for like $300 million.
What Mark did, I mean, his blog was called Mark's Daily Apple and a blog like that, 2006, 2010, you can make a million bucks a year off of that blog. And he was. You play that forward. He started Primal Kitchen, you know, kickstarted this whole brand by saying like, I have the most popular site in the space. Let me, you know, make these paleo-friendly ketchup, mayonnaise, that kind of thing. Sells it to Kraft for $200 million. The crazy thing is He still owns the audience, right? The thing that kickstarted this whole product, he still owns.
