Ryan Serhant told a flashy real estate agent he was wasting time trying to be noticed instead of becoming great. The lesson applies to anyone obsessed with social media visibility: focus on excellence, not self-promotion.
Chapters
Instead of trying so hard to get noticed, just try to be great. I binge-watched Owning Manhattan. Ryan Serhant, like the Ryan Seacrest of the real estate world. He's like this super good-looking guy. He's just made for TV, who's got great skin and sells real estate. That's the guy. So there's one young agent, super good-looking, super tatted-up guy who's super cocky and arrogant. Dude, he has neck tattoos. I'm not buying real estate from a neck tattoo guy. But you kind of want to. It's kind of like when the bad boy likes you. Ryan believes in this guy because he's clearly talented, but he's also like, dude, why are you such a jerk around the office? You're making my life hard by being a jerk. You spend so much of your time trying to get noticed instead of spending your time trying to be great. If you spent half the time just trying to be great, you'd be so great that everybody would have to notice you. And I just thought that was just a wonderful quote that I feel like I could have forwarded that in an insulting way to like 10 people I know in life, people who are very active on social media, and it's like