After Ninja left Twitch for Microsoft's $20 million deal, Shaan wrote a data-driven memo about the viewership collapse and sent it to the CEO. The CEO immediately added him to three executive chats. His point: find the biggest urgent problem in your organization and solve it, regardless of your job title.
When we got acquired by Twitch, the top streamer on Twitch was this guy named Ninja. He got sponsored by Red Bull and he was on TV all the time. And then Microsoft came and paid Ninja like $20 million to leave Twitch, and we lost our biggest streamer overnight. And I said, well, that's probably the A+ problem right now. So what did I do? I dropped everything I was doing and I started working on that. I wrote a memo. I said, hey, it looks like he left. Here's some data analysis on how big of a problem that is. Here's my strategy recommendation on what we should do. And I just sent it to the CEO. He put me in 3 group chats right away, which were like the team, the exec teams that were working on that. He's like, hey, Sean's in on this. And they're like, why? He's supposed to be doing this other thing. It's like he has good thoughts on it. And so there is a way to work on the A+ problem even if you're in a big company, or if you're an entrepreneur, by definition you should always be working on the A+ problem. It's forced.
