Spirit Halloween and similar seasonal pop-up stores operate on a unique model: three 10,000 sq ft locations cost just $10,000 to $50,000 each to set up in days, then generate roughly $950,000 to $1 million in revenue during the two-month Halloween season.
You said you tried to buy a Halloween Express. Basically, we tried to buy it because we saw it was $600,000 for 3 or 4 retail locations plus whatever last year's inventory was. And then the wild part about Spirit and Halloween Express, they have the same model, which is like every store is 10,000 square feet. The average retail store costs millions to throw up and takes months. And Spirit or Halloween Express costs maybe $10,000 to $50,000 to throw up and is up in days or weeks. How much would a business like that make? So 3 locations open for 2 months a year they would bring in $1 million. I think it was like $950,000 or something.
