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The best way to sell isn't to persuade. Describe your prospect's specific problems more clearly than they can describe them themselves, and they'll trust you enough to buy without needing to hear much about what you're selling.
The best way to sell isn't to persuade. Describe your prospect's specific problems more clearly than they can describe them themselves, and they'll trust you enough to buy without needing to hear much about what you're selling.
No persuasion occurs in the vague. Persuasion occurs in the specific. If you can articulate someone's pain to them more accurately than they can, they will buy what you have to sell without even hearing much about whatever you're offering. If someone describes every pain in your life in excruciating detail, you're like, if this guy knows this much about my pain, he has to know how to solve it.
