Syed Balkhi built WPBeginner into a 10 million monthly visitor site by identifying popular WordPress plugins, buying them, then promoting them through blog posts. Parr estimates the operation makes $50 million a year. It's a masterclass in finding what people search for and owning the answer.
Chapters
There's this guy who you definitely know. I think his name's Syed. Syed Balki. And he owns this thing. He's like the WordPress underground mafia. I think he's from Pakistan and he's only like 28 or something or 29. And he started this thing called WPBeginner. It gets like 5 or 10 million uniques a month. A ton, a ton of uniques a month. And using his blogs, he would see which plugins would get the most installs. So he would say like, here are all the best like forms for WordPress or here's all the best like font plugins for WordPress. He would buy the best ones and then just promote them extra hard on WPBeginner. And at this point, I bet you he makes $50 million a year on all of his WordPress stuff. I wouldn't be surprised. I mean, I love these industries that like everyone's sleeping on.