Sam Parr breaks down Twitter's algorithm: post every single day or the platform replaces you with other creators in followers' feeds. Skip one day and you lose relevance. The platform runs on a 90% consumer, 10% creator split, rewarding relentless daily posting.
Consistency, I think, is the number one thing that people forget. I have not missed tweeting a day in 3 years. If you do, you lose your spot in the relevancy engine with Twitter. So Twitter, every day, there's like 90% of consumers and 10% of us creators. Well, the creators create content for the bored consumers, the consumer session in the product, and Twitter needs to figure out how to hook them immediately. And so Twitter goes to all their previous engaged content and they go, well, who do they engage with every day? And if they've built up a habit of engaging with myself, then they're like, well, let's give them a Dan Held tweet. But if I don't tweet that day, then they may be like, oh, let's give them a Chris tweet or someone else's tweet because they need to go hook them immediately. And then if that engagement loop gets built with them over time, then I'll slowly start to lose relevancy with them. So consistency is absolutely the most important thing on Twitter and most of these channels.
Yeah. I feel like I could rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel, never looking back.
