The Best Way to Grow Your Newsletter is To Use Micro-Influencers on Social Media

Name: The Best Way to Grow Your Newsletter is To Use Micro-Influencers on Social Media
Uploaded: 2022-04-06T22:09:41+00:00
Duration: 21 s
Channel: Sam Parr
Description: In this brief segment, the speaker advises that the most effective way to grow a newsletter is to sponsor micro‑influencers—creators on TikTok and…

6 Apr 2022 · 0 min

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In this brief segment, the speaker advises that the most effective way to grow a newsletter is to sponsor micro‑influencers—creators on TikTok and YouTube with fewer than 10,000 subscribers—because they have highly engaged audiences and are affordable. He cites his own experience at Mint.com and ongoing work with AppSumo, noting that a team member named Mitchell is currently executing a similar strategy. The overall message is that targeting these small, attentive channels provides a cost‑effective promotional boost for newsletter sign‑ups.

If I was trying to grow a newsletter, I probably would go try to sponsor like super micro people on TikTok and YouTube, guys and girls that are like sub 10,000 subs. Like if your, your channel has like 966 subscribers, like you'd be a perfect person because you have like an engaged audience. You're super smaller. You don't know how much money you're supposed to be making. And the fact that I'm giving you attention, it's kind of like what I did at Mint.com. We've done this with AppSumo. Mitchell on our team is doing it with AppSumo currently. I think that's still a really affordable way