The future of software according to the CTO of HubSpot #shorts

Name: The future of software according to the CTO of HubSpot #shorts
Uploaded: 2021-07-26T21:42:57+00:00
Duration: 30 s
Channel: Sam Parr
Description: In this short monologue, the HubSpot CTO argues that the longstanding claim of software being "intuitive and easy to use" is a myth. He explains that…

26 Jul 2021 · 1 min

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In this short monologue, the HubSpot CTO argues that the longstanding claim of software being "intuitive and easy to use" is a myth. He explains that current user interfaces require users to translate their intentions into a series of drags, clicks, swipes, and touches. He proposes that the next major shift in software will be a natural‑language‑first interface, where users simply state what they want and the system interprets the intent via a translation layer. He asserts that the underlying language‑understanding technology already exists and that this paradigm shift could become a megatrend larger than the mobile revolution.

So every software company that ever was has always said, "Our product is intuitive and easy to use." And the reality is every one of them lies. Because here's what happens in order for a human to use software. Here's the thing I want to do, and I'm going to translate into a series of drags and clicks and swipes and touches to make the software do the thing I intended to do. Let's just say you should just be able to say the thing you want and the software should figure it out. Like, we have the technology now on the language side to be able to understand natural language, and all we really need is a translation layer. And so this is a megatrend-to-be, which is in my mind bigger than mobile.