In this informal, MTV‑Cribs‑styled video, Sam Parr (Speaker A) gives a rapid two‑minute tour of The Hustle’s office, weaving together its quirky history, layout, and culture. He notes that the space once housed Craigslist’s early operations and mentions nearby landmarks like nugs.net and a former Zappos check‑in. The tour walks through the lounge, conference rooms, a DIY‑built desk area, a swag‑packing room for ambassador merchandise, the kitchen stocked with snacks, and the writer’s room. Along the way, team members are introduced (Scott – growth, Kara, Gus, John, Kendall) and their roles are highlighted. The video showcases practical workflows such as the monthly swag‑shipping process, the editorial calendar board used for content planning, and a book club reading The Attention Merchants. Remote contributors in Austin and Minnesota are mentioned, and the narrator emphasizes the office’s cost‑saving, hands‑on ethos (e.g., cement‑block desks). The tone is casual, enthusiastic, and slightly humorous, ending with a playful nod to the bathroom.
Chapters
¡Hola! A lot of people have asked about our office because you see it in videos, and it actually has a pretty cool history. So we're gonna take 2 minutes to show you where we work, where we write emails every day, and where everyone hangs out. So we don't want to get hit by a car, but the brief history behind this office is that Craigslist was started in 1996. Craig Newark, the guy who started Craigslist, actually lives right down the street nearby, and he started out of this office. and Craigslist was actually here up until like, I think pretty recently where they had like 50 employees working out of this small house. So it's a house, but technically it's zoned as an office. So let's cross the street and go inside. For all the hippies out there, nugs.net is located beneath us. If you have ever been to like a Grateful Dead or DMD concert, it's like the website for trading mixtapes. I've never been able to prove that Zappos has actually worked here, but the sign has been here, and you see people on Foursquare checked into the original Zappos office at this location. No proof, but we still get Craig's mail on a regular basis. Okay, first room in here is our lounge area. People just hang out and have meetings. Second room. Spill over space. This room's not very fancy. Okay, let's go upstairs. Uh-oh. There we go. This is where all the magic happens. By magic, I mean this is where we pack t-shirts and send it to our ambassadors. So we keep all of our swag, hats, hoodies. And whenever people become ambassadors, once a month we ship them out of here. And, uh, we thought about turning this into a place to record videos. Who knows if that's ever gonna happen. Okay, here's the second conference room. Very simple. One of the best purchases we've ever made. This $10 mannequin. No-brainer. Scott, some of our readers asked for an office tour. So this is Scott, he does growth for us. What's up, readers? Here's our kitchen. Packed with just the best type of food you could ask for. Pork rinds. Lots of nuts and plant-based. Mixed nuts. Gus is hungry. Alright. Here's one of the workspaces. There's Kara. We don't actually have a name for this room, but we should. Here's the whole team. Here's how we stay organized. Okay, so we've got one person in Austin, another person in Minnesota. We won't distract them. This is where we pull them up for video so we can talk to them. And then it looks like we've got a book club going on this week. The Attention Merchants is what we're reading. Oh, he's looking at our goals. So, When we first— when we first started, we actually only had one room here. We slowly expanded, and we didn't want to buy desks because we weren't sure what was and was not going to fit. So we actually made our own desk with, uh, cement blocks and pieces of wood. It only cost like $200, but every time we've moved, we've just been able to chop the wood and repurpose it and This way we've saved a ton of money and it just looks cooler. Okay, quick interruption. Here's our writer's room. What's up? John normally sits here. He's walking the dog. Yeah, yeah, we got a chair. We got, uh, some sick stuff. Got this, uh, little foam donut. I won it because I ate so many. We'll have to like show a preview of her like— Yeah, cut, smash cut to donut eating. Yeah. Dual water bottle game going. Cold coffee, just old coffee more so. All your liquids. And my station, this is called my station. Kendall, can you explain what this board is? Yeah, this is our editorial calendar. We have a Digital backup, don't worry. But, uh, just helps us visualize what we have coming up. Color-coded, of course. Ads, content-related things, everything we need to know. So we don't forget to make money. That's this room, that's the writer's room. And, um, I think that's it. There, you've seen the entire office. Um, except for the bathroom, which I'm gonna go use right now. There we go, we just edit that.
