A founder describes discovering the upside-down building concept while scouting attractions, then building the first WonderWorks in Orlando with a fictional backstory about scientists in the Bermuda Triangle. The park has zero debt and expects $33 million EBITDA this year.
I went around the country looking for interactive things, and this guy comes up to me who had a rendering of a building turned upside down. So I built the first one in Orlando. It's called WonderWorks. So the inside of the building upside down, when you walk in, you're standing on the ceiling. And the storyline is that once upon a time in the Bermuda Triangle, the greatest scientists in the world were working on the greatest experiments in the world to better mankind. They were trying to build their own hurricane. It got out of control. The place was located in Bermuda to Triangle, lifts it out of the air, spins it, and it crashes down in Orlando, Pigeon Forge, Branson, Missouri. And that prints money too. I have zero debt and I'll do like $33 million in EBITDA this year.
