5-Hour Energy sold 10 million bottles weekly by shrinking a standard drink. The speaker proposes pre-mixed cocktail shots in 2.5-ounce bottles, ready to grab at tailgates and parties, and offers a one-penny royalty per unit donated to charity.
5-Hour Energy. They were selling 10 million bottles every week. 10 million! The brilliance of 5-Hour Energy is they took a, you know, 12-ounce energy drink, they shrunk it down to 2.5 ounces. That's what 5-Hour Energy was. And there's a tremendous opportunity. I was gonna call 'em quickies. To have like ready-made shots. Woo woo lemon drop, kamikaze, ready-made drinks right at the countertop that are already made, fresh ingredients, where people could just come and grab and go and have a ready-made cocktail that they could bring to tailgates, parties, et cetera. Really, if anyone wants to run with this, you can. I'll take a one penny royalty and I'll give it to charity.
