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Sam Parr grew the Roommates app to 100,000 users with one hyper-local infographic. He mapped roommate archetypes across San Francisco neighborhoods, tagged featured businesses, and let the relatable humor spread organically across social media.
Sam Parr grew the Roommates app to 100,000 users with one hyper-local infographic. He mapped roommate archetypes across San Francisco neighborhoods, tagged featured businesses, and let the relatable humor spread organically across social media.
If you ever see one of these BuzzFeed articles, and it'll be like 50 things only Long Islanders will laugh at, right? Or 50 things you know you're an Italian American, or 50 ways you know you're from St. Louis. And the thing about those is they don't get a huge amount of traffic, but the people in Long Island or St. Louis, they will always click it. And so the click-through rate is through the roof. And so we didn't have a budget when we launched the app Roommates. What we did was we made an infographic where we called it the typical roommates of San Francisco. And what we did was each image of the infographic said, here's the people from the Marina, here's a typical roommate from the Mission. And we named 4 different places that they would shop. What's a funny quote they would say? We shared them out on Facebook and Twitter and Instagram, and we tagged those restaurants and those stores. Most people are like, oh, this is so funny. They totally know us. And they ended up sharing it. And we got something like 100,000 users.
