The Traditional Wife Movement

Name: The Traditional Wife Movement
Uploaded: 2023-11-03T00:36:53+00:00
Duration: 56 s
Channel: Sam Parr
Description: In this commentary, the speaker reflects on the rise of the "tradwife" trend observed on Instagram and TikTok, noting its massive reach (187 million…

3 Nov 2023 · 1 min

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In this commentary, the speaker reflects on the rise of the "tradwife" trend observed on Instagram and TikTok, noting its massive reach (187 million TikTok views). They contrast this movement with the previously dominant "Call Her Daddy" podcast culture, framing the current cultural landscape as a binary between ultra‑independent, career‑focused women and traditional, stay‑at‑home homemakers. The speaker critiques both extremes as unrealistic, questioning whether a more balanced lifestyle—where individuals can pursue hobbies, work, and family simultaneously—could exist, while expressing doubt about the feasibility of such a middle ground in a highly polarized society. The discussion also hints at a potential market opportunity to serve audiences seeking a hybrid identity.

Chapters

The traditional wife movement. Oh yeah, I was on Instagram and I saw this beautiful woman, flowy dress, no shoes, running through what I could only describe as a field. She had like her little child in front of her and it was like, girl boss question mark, I want to be a hobbit mama. And I was just like, I kind of feel that. I don't have hobbies, like all I do is work, we run a bunch of businesses, I'm like not that fun. So I looked up the TikTok views for this search of tradwife, 187 million, which which was wild. Maybe this is the counterculture movement to the Call Her Daddy move, which like used to be the top of the charts and looks like it's come down from top 1 or 2 podcasts to top 20 to 30 on the charts. And so the idea is, how can we play to that market? You were either single, crazy femme, don't need no man, independent, right? Or you were traditional, stay at home, protect the familial unit. And I just think both seem sort of ridiculous. So can't we have both people have some sorts of hobbies and work? And that's maybe just wishful thinking because the world's too polarized for that.