Prime hit $1.2 billion in revenue by year two, built by young founders who earlier created Alani Nu, a sports drink that makes over $100 million annually through celebrity partnerships like Kim Kardashian flavors. Both companies prove how creator branding and strategic collabs can build billion-dollar businesses fast.
Prime. Publicly, they said that the business in the second year of business did $1.2 billion in revenue. Someone said that the two guys who founded it were like young kids. They implied like they are nobodies, like they had no business in getting into this industry, and it has just crushed it. So you basically have created billions and billions of dollars in value off of a creator. It's mind-boggling.
So these guys were sneaker flippers. That was their road into business. Then they ended up creating something called Kalani Nu. They've done partnerships with Kim Kardashian and others. Like, they made Kim Aid, like the Kim Kardashian flavor. Alani Nu, they did before Prime. Alani Nu does over $100 million of profit per year. That itself is probably a multi-billion dollar company that they built before Prime.
