Sam Parr breaks down two underground endurance races that pull in millions. The Speed Project sends teams of four running nonstop from Santa Monica to Las Vegas, first to arrive wins. The Monkey Run is a 1,000-mile motorcycle race across Africa in eight days, and both events have serious growth potential.
The Speed Project. It's an underground race. There's no website. You can't really find details about it, but it's a race from Santa Monica to Las Vegas. You get 4 friends to do it. There's no rules. There's no route. They just show up at the start line and they go, "All right, go. See you in Vegas." And the organizers go to Vegas and the first group of people who arrive, and you have to run the whole time and you can't go on highways. Those are the only 2 rules. The first people who get it, they win. The second one, this is called The Adventurous. They do this thing called a Monkey Run where you're on a mini motorcycle throughout Africa and it's something like 1,000 miles and it takes 8 days. These guys are hilarious. They're doing millions a year in revenue, and I actually think this could be a potentially much larger business than it already is.
