This Company Made $20M in Revenue Before Hiring its First Employee?!

Name: This Company Made $20M in Revenue Before Hiring its First Employee?!
Uploaded: 2022-02-04T18:00:11+00:00
Duration: 33 s
Channel: Sam Parr
Description: In this short excerpt from Sam Parr’s YouTube interview, Sam introduces Brumate, a company that makes insulated cups for hot and cold beverages. He…

4 Feb 2022 · 1 min

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In this short excerpt from Sam Parr’s YouTube interview, Sam introduces Brumate, a company that makes insulated cups for hot and cold beverages. He highlights founder Jacob’s extraordinary growth trajectory: zero revenue in 2016, about $1 M in 2017, $20 M in 2018, over $25 M in 2019, and $100 M in 2020. Remarkably, Brumate achieved the $20 M milestone without any full‑time employees, relying instead on agencies and contractors. Sam explains the core scaling tactics—building a landing page, running Facebook ads, and cultivating a 6,000‑person pre‑launch email list that converted into early sales, which funded product development. The speaker frames this as an ideal, highly aggressive, employee‑light business model.

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Have you heard of Brumate? They just make cups for cold stuff and hot stuff. Interviewed the founder. They got a picture of the revenue. So check this out. Jacob grew Brumate to $20 million in revenue without a single employee. Launched in 2016. Their revenue, 2016, nothing. 2017, close to $1 million. 2018, $20 million in revenue. 2019, over $25 million in revenue. 2020, $100 million in revenue. He did most everything with agencies and contractors and not a single full-time employee until after $20 million in revenue. That's amazing. That's like the greatest thing ever, if you ask me. I think that's like the— the ideal business.
Did he say how he scaled? Because this is one of the most aggressive scaling businesses I've ever heard of.
He created a landing page, he drove Facebook ads to it, and he got a pre-launch email list of 6,000 people. And then he sent those folks an email to buy it, and they bought it, and he used that money to go and build the product.