A father who managed car dealerships and his son started a YouTube channel answering car-negotiation questions. They grew to 600,000 subscribers, then launched Car Edge, where customers pay $500 to $2,000 to have the company buy their car and guarantee at least $1,000 in savings. The business hit $10 million in annual revenue in two years.
The story of this business, the father managed car dealerships and his son always wanted to start an internet business. And he also liked YouTube and he was like, hey dad, what if I just asked you some questions on YouTube about like, you know, how do you properly negotiate at the car dealership? Within something like 8 weeks, they got 13,000 followers. They parlayed that into starting a business called Car Edge. So the way it works is you tell them what type of car you want and they have relationships with tons of dealers. They know the ins and outs of the car business. You pay them a fee, $500 to $2,000, and they typically will go and buy the car for you. And if you don't save at least $1,000, you just get your money back. This business is now doing roughly $10 million a year in revenue. I think it's only 2 years old, and it seems like a great business. I think they now have 600,000 subscribers, and it's this really cute dynamic between a father and son. It's what you and I do, of just kind of like riffing, a little bit less professional. You're the father, I would assume. Am I? You're older than me. You can be the dad.
