Jesse Itzko went from rapper to founder of a jet-share company that Warren Buffett acquired. He's built multiple consumer brands around his passions, turning running into a business through a club and mileage challenge.
Jesse Itzko, from rapper to starting a jingle company and selling that, to starting a private jet share company and selling that to Warren Buffett, to creating a coconut water brand, to creating now a pickles brand, creating a running brand. I really admire this dude's variety. His business is him pushed out. He loves running. He creates the running club. He creates the Everest thing where you run up and down this mountain until you've ran as many miles as Everest. He just seems to have taken his passion instead of wearing his heart on his sleeve. He just like manifested it through the world of business. I think that's really cool. If it's not moving the needle in my business, family, relationships, or my wellness, my Hell, it's a waste of my time. Creative dude seems like a lot of fun.
