A mobile game sold to Zynga for $200 million just five to six weeks after launch. The deal closed in nine days with two law firms working 12-hour shifts. The game was pulling millions of draws every five seconds and stealing players from Zynga's own titles.
You sold it for like $200 million to Zynga? Yes. I was like 5 to 6 weeks after the game really kind of came out. No way. 6 weeks? Yeah. The crazy turnaround. So they hired 2 law firms. One worked the first 12 hours of the day on the deal, and then the other one worked the second 12 hours of the day of the deal. And the whole deal got done in 9 days. When did it happen? The game's blowing up. And not only is it so big, it's literally sucking the user base out of every single other game on the market. So that's Zynga, that's EA. I have these videos of the download numbers and the counter is just broken. Million drawings happening every 5 seconds.
